Here's Why Infant Clothes Online Shopping is Trending in India

The COVID-19 Pandemic has fueled Baby Booming in India, says the latest reports by research agencies. This opportunity was grabbed by various retail kidswear brands and online stores. With rigorous social media marketing strategy and revamped E-commerce websites, new mothers were exposed to a new interesting online category of Kidswear. You won’t deny, Nothing beats the experience of online shopping for your little one from the comfort of their homes for a mother. Below are 2 critical reasons why infant clothes online shopping is on an upward curve in India.

Below are a few major reasons explained in detail why infant clothes online shopping is trending in India.

1. Increase in Baby Boom Numbers in India This Pandemic:

As mentioned above this pandemic has proved to be a baby booming period for not only India but the world. As per research and news, approximately 70,000 babies were born on 31st December 2020 in India and the world count is around 4,00,000. Previously, pregnant women would talk to family members and close friends for advice and opinions when it comes to making decisions regarding baby care & products. However, with covid around 56% of new parents have turned toward digital parenting platforms for questions. With the virus being hazardous to new mothers, they have been forced to remain indoors, leaving them with a lot of time to browse the internet. Not just for advice and answers to their questions, they are also introduced to a whole new side of kids wear online shopping.

2. E-commerce Giants Leveraged Kidswear Section This Covid:

The major E-commerce giants like Amazon and Myntra have leveraged the baby booming opportunity in India by launching a whole new segment of kids’ wear. As per reliable newspaper publications, Myntra onboarded more than 200 kid brands to live up to this e-commerce battle for kids wear shopping online. This got Myntra to leap up by 90% in this pandemic year, as parents choose to shop online from the comfort of their homes. Amazon did not take the backseat here and launched a dedicated online baby clothing store in India. They unboarded home-ground manufactures as well as international brands making it a 1 stop solution for online infant clothes shopping.

3. Great Time Management:

Spending hours in a physical shop is just not tiring but also a time-consuming task. It’s honestly “ just not possible”, after becoming a mom. One of the biggest benefits of Online Shopping is, it saves the mother lots of spare time. Usually shopping in a mall takes a full day from your schedule where you’re mostly left with a cranky and exhausted baby. Online Shopping is so beneficial for moms, all you need to find is a time when your baby is asleep. Browse, click and place the order at your own sweet time and you’re done! 

Summing up:

The children’s wear market for ages 0-14 years is projected to grow at a compounded annual rate of 17.9% from 2018 to 2023, according to Euromonitor India. The growth of the online kidswear category is undeniable. Whether the growth is led by social media influence, the changing lifestyle of urban and rural Indians or simply by the entry of a lot many more domestic and international brands, the category is witnessing an interesting growth phase. Apart from marketplace e-commerce players, entrepreneurs entering the space with their exclusive and niche kidswear variant are also adding to the expansion of the category. The online market, in general, will continue to grow and the online market for kidswear is not going to be left behind. 

Genius baby offers a wide variety of infant clothes from booties and mittens to caps and leggings for your little one. Check out our niche and quality-oriented infant wear online store at https://geniusbaby.in/