The need for presentation - Packaging Done right!

You will agree when we say, in any product industry “First Impressions Matter”, and your product packaging is seldom your potential consumer’s first introduction to your product and brand. In the 4P’s of Branding “Product” includes the look and feel of the product as a whole, packaging included. product packaging is a factor that manufacturers should never overlook. 

Importance of effective packaging:

1. Protects the Product

A very critical feature of an efficient product package is that keeps the product safe from damage. E.g. while in transit if you receive a damaged product you will think twice before re-ordering the product. Hence, a product not packed for the safety of the product within it will lead to loss of customers and business. Therefore, we recommend a packaging design that is not only attractive but also sturdy and reliable. Many companies package their products with seals and locks that prevent tampering and further ensure the safety and integrity of the product. Consumers expect their products to function exactly as intended—secure, dependable product packaging is the best way to ensure just that.

Genius Baby - Sturdy Packaging: 

The product below is a set of towels by Genius Baby which has a very classy and effective packaging design. A sturdy cardboard blended with plastic at the bottom to save it from water, dust and damage while in transit. The transparent lid on this box is the show-stealer, where you can see the product without even opening the box. Saves you some efforts surely. 

2. Presentation to the Buyers

While studying the importance of product packaging, it’s critical to consider the wants and needs of the end consumer. The ultimate aim of manufacturing or creating a product is to attract customers and encourage them to buy your product. In the buying process, “first impressions” are very vital, this is because a well-designed product packaging can go a long way in putting your product into the hands of buyers. You can start by shortlisting some colors which will suit the product you sell, then move to what type of information will be printed on the box. Additionally, you will have to decide the placement of these elements on a prescribed design and also choose high-quality materials for the same. The product packaging is a reflection of the product inside and the brand as a whole.

Genius Baby - Creative Package Design:

The product below is a set of leggings for babies by Genius Baby which has a very effective and thoughtful packaging design. Made of sturdy plastic the leggings are well wrapped to save the products from water, dust and damage while in transit. The transparent plastic on the front side with just the genius baby logo and the 2 corners make s it easy for the customer to see the product and design without opening it. The backside has a subtle color design not to hurt the eyes of the buyer with basic manufacturing and product information printed on it.

3. Be Unique to Stand out

In this cut-throat competitive world, if you want to stand out you need to be unique. While your customer walks through the aisles of a store or even during an online shopping experience, they can relate to a brand only because of your unique packaging style and utility. Many retailers and online stores often group similar products, so the need to separate your products from the competition is extremely critical. Well-thought-of and the eye-catching product packaging is a great way to differentiate. Ensure the colors, fonts, and style you choose for your packaging should set you apart and not get your product caught up with competitor designs. 

Genius Baby - Unique lace Handle:

The product below is a set of leggings manufactured by Genius Baby which has a very unique design i.e is the lace handle. This lace handle has many benefits to the buyers. This bespoke design enables the buyer to transport/carry the product easily hence making it ideal for gifting.

Genius baby - Packaging Done Right:

The importance of product packaging is multifaceted and can go a long way in securing a good first impression and lasting brand loyalty. We at Genius Baby have done our research before deriving these package designs for our wide range of baby clothes online. Due to our ingenious package design, Genius Baby products are perfect if you’re looking for a baby shower gift.

Our motive is to keep the product safe as well as attract the audience with our innovative packaging design that will help us have an edge over our competitors. 

We believe in creating loyal and delighted customers.